PMI Talks New IQOS Releases, Smoke Free Future Growth 2FIRSTS PMI Launches VEEV E Cigarette in South Africa, Expanding Access to Smoke Free Alternatives Committed to the decline of cigarettes PMI Philip Morris International The difference between e cigarettes and heated tobacco products video PMI Neuenburg, Switzerland. 21st Aug, 2018. Tobacco rods from the tobacco company Philip Morris International (PMI) for the tobacco heater Iqos. They're half the size of cigarettes. The rod is placed in a If you don't smoke, don't start. If you smoke, quit. If you don't quit, change. That is the message of Philip Morris International (PMI), the company that brings cigarette brands such as